What is Property Presentation?

What is Property Presentation?

Whether you hold open houses, build property websites, make fliers, network with other agents, or use social media in your marketing plan; Property Presentation has its role.  Property Presentation is the process of preparing, marketing, and presenting a home though the use of staging, real estate enhancement, photography, graphic design, and video.

Staging

Staging is more than design; it’s about preparing a product for the market.  It’s creating a lifestyle and environment that buyers want.  Staging turns vacant homes into spaces that buyers can imagine and visualize themselves, family, and friends in.  When selling a product, the more senses we stimulate in a buyer, the higher probability they will make a purchase.  Staging also solves problems such as defining spaces that are oddly shaped, or re-defining unusual or modified floor plans.  The clearer interior spaces are to a prospective buyer, the better they can visualize their life in it.  Before you stage,  I recommend ordering a Property Staging report to help you identify key selling points of your property along with space function recommendations.

Enhancement

Another part of Property Presentation is the enhancement of occupied spaces.  When selling an occupied home there are several issues to resolve.  How can we get buyers to visualize their own life in this space when it is being occupied and is personalized to another family?  The solution is Real Estate Enhancement.  Enhancing a property is preparing occupied spaces for the market through depersonalizing, decluttering, and minor staging.  This is a more cost effective method of staging because it requires that the occupant maintain the showroom style home themselves, while they live in it.

Photography

When buyers (or buyer agents) search for property online, the images available can either entice buyer or turn them away.  What if the images are blurred, dark, or so cluttered the actual space being sold is almost non-existent? Composing the right images to sell the property is where Real Estate Photography comes in.  Having a photographer that specializes in product photography will ensure that the best selling points, accurate space distance, and features in a property are captured in your images. Or, if you take the images yourself, your stager can recommend what images to take.

Graphic Design

Sometimes buyers or their friends see the “for sale” signs in the yard and decide to grab a flyer.  What does it look like?  Is it marketing the property, the broker brand, or the agent?  What is the main focus?  Do the images and text provide a good impression of the property for the viewer?  How marketing collateral appears to buyers can give a strong impression of the brand, the property, and the agent.  Why spend marketing dollars on printing flyers and newsletters that are not capturing the needed attention of its target market?

Video

Many luxury sellers and agents choose to take their marketing plan one step further by producing a video guided tour of property for prospect delivery or online social media.  Some buyer of these properties my not be local and would want to view the property online with the ability of video over still shot photography.  For these video guided tours work best.  This is not to say that video only works for luxury homes.

Combine all these tools with your current marketing plan and integrate them into your social media plan to get more return on your marketing dollars!

For more information, or to get started presenting property for the market, contact BryanSuarez Property Presentation at 832-881-4488 or info@bryansuarez.com

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