What is Property Presentation?

What is Property Presentation?

Whether you hold open houses, build property websites, make fliers, network with other agents, or use social media in your marketing plan; Property Presentation has its role.  Property Presentation is the process of preparing, marketing, and presenting a home though the use of staging, real estate enhancement, photography, graphic design, and video.


Staging is more than design; it’s about preparing a product for the market.  It’s creating a lifestyle and environment that buyers want.  Staging turns vacant homes into spaces that buyers can imagine and visualize themselves, family, and friends in.  When selling a product, the more senses we stimulate in a buyer, the higher probability they will make a purchase.  Staging also solves problems such as defining spaces that are oddly shaped, or re-defining unusual or modified floor plans.  The clearer interior spaces are to a prospective buyer, the better they can visualize their life in it.  Before you stage,  I recommend ordering a Property Staging report to help you identify key selling points of your property along with space function recommendations.


Another part of Property Presentation is the enhancement of occupied spaces.  When selling an occupied home there are several issues to resolve.  How can we get buyers to visualize their own life in this space when it is being occupied and is personalized to another family?  The solution is Real Estate Enhancement.  Enhancing a property is preparing occupied spaces for the market through depersonalizing, decluttering, and minor staging.  This is a more cost effective method of staging because it requires that the occupant maintain the showroom style home themselves, while they live in it.


When buyers (or buyer agents) search for property online, the images available can either entice buyer or turn them away.  What if the images are blurred, dark, or so cluttered the actual space being sold is almost non-existent? Composing the right images to sell the property is where Real Estate Photography comes in.  Having a photographer that specializes in product photography will ensure that the best selling points, accurate space distance, and features in a property are captured in your images. Or, if you take the images yourself, your stager can recommend what images to take.

Graphic Design

Sometimes buyers or their friends see the “for sale” signs in the yard and decide to grab a flyer.  What does it look like?  Is it marketing the property, the broker brand, or the agent?  What is the main focus?  Do the images and text provide a good impression of the property for the viewer?  How marketing collateral appears to buyers can give a strong impression of the brand, the property, and the agent.  Why spend marketing dollars on printing flyers and newsletters that are not capturing the needed attention of its target market?


Many luxury sellers and agents choose to take their marketing plan one step further by producing a video guided tour of property for prospect delivery or online social media.  Some buyer of these properties my not be local and would want to view the property online with the ability of video over still shot photography.  For these video guided tours work best.  This is not to say that video only works for luxury homes.

Combine all these tools with your current marketing plan and integrate them into your social media plan to get more return on your marketing dollars!

For more information, or to get started presenting property for the market, contact BryanSuarez Property Presentation at 832-881-4488 or info@bryansuarez.com


Photographing Interiors with Point-and-shoot cameras.

Although I would highly recommend photographing interiors with a SLR and a lighting kit, many realtors and sellers

do not have this type of equipment.  So, in turn, they will be using their point-and-shoot cameras.  A couple problems may arise from using this type of camera. 1) If you are shooting inside a low lit room, the image may not be in focus. 2) If you shoot toward an area that is emitting a lot of light, the image will be dark. So why do these things happen and how can you fix them?

1) Out of focus – In low lit rooms, it is difficult for automatic cameras to find something to focus on, a pattern, a crack in the wall, the corner….something!  In order to fix this problem, you will need to find something in the room that is at the same distance as the shot you want, to focus on. Now there is a trick to this that we will discuss in a moment.

2) Dark images – You will find that when you point the camera in the direction of light, everything else around the light will darken.  The reason for this is that the camera thinks there is too much light entering the lens, so it closes what is called the aperture, exactly the way the iris in our own eyes gets smaller when looking into light.  This causes a dark image.  How do we fix this?  When you are taking a picture of a room that has a window with light coming through, you will need to point the camera toward a darker part of the room, maybe the wall next to the window.  You will notice that the image in your preview gets progressively lighter as you pan from the window to the other walls in the room.

Now, in both of these examples, we have asked that you move the camera to focus on something other than what you actually want to photograph.  Now we will tell you how to get the photograph you wanted. After pointing the camera in the areas we have recommended, you will need to hold the shutter button down only half way.  If the picture snaps, you have pressed it all the way.  If you hold it down half way, you will see and hear your camera focus and meter the light.  Now, while holding the shutter down half way, position the camera back to the shot you really wanted to take, and squeeze the shutter the rest of the way.